Experience
Associate Marketing Manager, Partnerships
In my department, our key partnerships include but are not limited to the NFL, NBA, NCAA, FIBA 3x3 and the AVP. I manage the 360° brand execution for these key business-driving partnerships, as well as media and lifestyle partners. This means full-scale brand strategy and execution, so we have the full gamut of marketing tactics to ensure Wilson is reaping the value out of these high-visibility partnerships. As such, I own our paid media briefs, creative asset briefs, experiential marketing plans, affiliate marketing program, paid search marketing, and much more.
Helping move an iconic legacy sports brand into the lifestyle space
July 2018 - Present
Digital Content Coordinator
If you're reading a piece of copy about any of the thousands of Schwinn, Mongoose or Kid Trax products available, chances are I wrote it. With content on Amazon, Walmart, Target and other major retailers, my voice acts as your first interaction with the brand. This means wearing many different hats as I'm constantly shifting brand voice gears from Schwinn (family-friendly, nostalgic) to Mongoose (tough and understated cool, pro-style) to Kid Trax (kid-friendly with a focus on popular licenses and their stories). By focusing on SEO and industry leading keywords, I'm able to drive traffic towards our well-known brands. Other responsibilities include writing consumer-facing product video scripts for a wide range of products including IBD-level bicycles, mass bikes, scooters, and battery-powered ride-ons. Please click the 'Portfolio' tab to see some of my work.
Correspondent
After writing as a hobby for Sconnie Sports Talk (below) for several years, I've taken the next step forward as a correspondent for FantasyPros. FP is a leading fantasy sports website with a large following and premium content across all fantasy sports. As a correspondent, I write daily fantasy sports (DFS) articles that help DFS players build winning lineups.
FantasyPros
February 2018 - Present
Sconnie Sports Talk
April, 2015 - Present
Lead Fantasy Football Analyst
I've served in various roles at SST, starting as Vice President and moving to NBA Editor before serving my current role as Lead Fantasy Football Analyst. I've written over 100 articles that span three different sports at the college, professional and fantasy-focused levels. I've served as the site's Green Bay Packers beat writer, and sat in the press box for Wisconsin Badger football and basketball games.
As Lead Fantasy Football Analyst, I write a 3,000+ word weekly Starts, Sits and Streamers column that averages over 4,500 views. It involves over 10 hours of weekly research via various fantasy-based websites and podcasts. My work has garnered a consistent Reddit following. On Reddit I engage with fantasy football players and answer their start/sit questions for their weekly lineups.
Latin American, Caribbean & Iberian Studies Office
August, 2015 - June, 2016
Social Media & Outreach Intern
I worked at LACIS throughout my senior year at UW-Madison while maintaining my GPA and also serving as the Marketing Coordinator for Camp Kesem (below). Principally, I wrote and edited the department's weekly newsletter that was sent to 1,500 subscribers. In charge of the Facebook, Twitter and YouTube accounts, my goal was to raise program awareness for prospective students in addition to attendance at on-campus events. This involved planning multiple social media posts far in advance to target optimal traffic hours. Other responsibilities included writing the LACIS blog and maintaining the department website.
Camp Kesem
UW-Madison
August 2015 - August, 2016
PR & Marketing Coordinator
Camp Kesem is a college student-run organization that offers a free summer camp for children affected by a parent's cancer. It is truly magical. As marketing coordinator, I was in charge of the Facebook, Twitter and Instagram accounts, an important role that's crucial for counselor recruitment, camp fundraising and year-round family engagement. I also created and maintained our chapter website through Wordpress. Please click the 'Portfolio' tab to learn about my Giving Tuesday campaign that raised over $13,000 in less than 24 hours!