Wilson® is an iconic sports equipment brand with a lasting legacy in the sports world. As the Associate Marketing Manager, Partnerships, I plan and execute full 360° marketing campaigns for our key partners: the NFL, NBA, WNBA, NCAA, FIBA 3x3 and the AVP. In addition, I strategize lifestyle and collab marketing, building robust campaigns for The Weeknd, Hebru Brantley, Chris Brickley, MCM and other premium collaborations. My versatile skills and experience in (deep breath) brand management, paid media, lead generation, D2C & etail execution, search marketing, content ideation and management, experiential marketing, partnership management, creative briefing, affiliate and influencer marketing (and more!) enable me to drive successful brand results across basketball, football, volleyball and soccer.
It would be impossible to illustrate all of the above into a comprehensive portfolio. Below is a small snapshot of elements I have owned. If pictured, it means I either briefed it (creative assets), executed it (paid media) or both (photography, experiential). If you have questions about my work or want examples of my wins, please reach out.
Photoshoots
Vast experience organizing photoshoots, both in-house and with freelancer rolodex.
COLLABS
Building premium moments with artists, athletes and brands. The Weeknd ball sold out in 6 minutes, a Wilson company record.
D2C
Merchandising Wilson.com to drive conversion and tell big brand stories.
Activations
Building big brand moments with endemic and new consumers alike
Social
Organic and paid. Growing our channel with engaging, thumb-stopping content. An emphasis on lifestyle photography.
Driving purchase conversion or fast sellout with direct email marketing comms. Build out the calendar a year in advance to ensure all moments are covered.
Paid Media
Driving high-level brand impressions with top-of-the-funnel awareness, then surrounding the consumer to drive bottom-of-funnel conversion and retention.